Nature-based Tourism:
New Business Opportunities


Message from the Premier

South Australia’s nature is like that of nowhere else in the world.

Premier Jay Weatherill We have thousands of kilometres of stunning coastline and some of the most amazing wildlife experiences on Earth.

People come from all over the world to experience the unique, unforgettable things we offer.

The South Australian Government wants to capitalise on the appeal of our natural environment and realise the promise of our State as a nature-based tourism destination.

To further activate the sector, the Government has identified 18 nature-based tourism opportunities and brought them together in this one expression of interest document.

These opportunities vary greatly in location and style, but what they have in common is enormous and ongoing economic potential.

In 2017, South Australia is the best place in the nation to invest in nature-based tourism.

The industry is thriving and the Government is strongly supportive – both in relation to specific projects, and to creating a general business environment conducive to jobs growth and investment.

What we are looking for now are companies and entrepreneurs willing to explore the opportunities, develop a vision and submit expressions of interest.

I trust that the publication of this booklet will instigate a new phase of investment – one that creates jobs, and makes South Australia an even more exciting and popular destination.

Hon Jay Weatherill MP

Eighteen business-ready opportunities

Right now South Australia has 18 attractive opportunities for businesses to get started in nature-based tourism.

This package offers a range of accommodation, hospitality and tour opportunities throughout the state. This is a once in a lifetime opportunity to ride a wave of international interest in South Australia by expanding your business or creating something new.

This is not an ordinary call for expressions of interest. Each opportunity is situated in a very special place, providing the canvas for a very special idea. Developing a business in a park offers you an opportunity to capitalise on the internationally recognised ‘national park’ brand. It can also give your product a distinctive appeal and a strong competitive advantage.

Each opportunity is within easy reach of Adelaide Airport, Port Lincoln Airport, Kingscote Airport or Penneshaw Ferry Terminal on Kangaroo Island. Nine of the opportunities are no more than a 30 minute drive from the Adelaide CBD.

To help your idea succeed, the South Australian government is willing to negotiate attractive terms for the right businesses. You are invited to submit an expression of interest for one or more of these opportunities.

Be a part of something bigger

Big things are happening in South Australia. Developing a tourism venture in one of South Australia’s most special places can take your business to another level.

South Australia welcomes new people, new ideas and new businesses. Government is working with the private sector to nurture a culture of innovation and guest-centricity.

We are actively promoting our state as a destination of choice for domestic and international travellers. As a result we are welcoming more guests into South Australia every year and our visitor economy is growing. The outlook for new businesses is brighter than ever.

Major investments into projects like the Kangaroo Island Wilderness Trail, the Mukanthi Nature Play Space and the Mount Lofty Ranges cycle trail network have attracted thousands of visitors. This is having a flow-on effect, creating demand for coffee, food, new places to stay and alternative things to do. Businesses have an opportunity to capitalise on this demand by bringing extra services to the table.

South Australia is leading the world in the adoption of renewable energy sources such as wind and solar. Change has been achieved because the South Australian government has embraced an entrepreneurial approach and has worked collaboratively with the private sector. A range of assistance programs are in place to kick start small businesses. Nature-based tourism ventures are ideally positioned to capitalise on these.

In South Australia, we achieve big things when everyone works together. Aboriginal traditional owners, local communities, volunteer organisations and groups, tourism businesses and the South Australian government all buy in to this idea. We are focused on supporting new business through collaboration. We are committed to bringing Aboriginal and non-Aboriginal Australians together, welcoming visitors to our state, conserving our special places and promoting the physical and mental health benefits of parks.

We are looking for people who want to be a part of this movement. Now is the perfect time to consider investing in a new nature-based tourism business opportunity.