Help us preen Adelaide’s bird sanctuary as a tourist destination

Date posted: 08 November 2017

Hon Ian Hunter MLC

Minister for Sustainability, Environment and Conservation   

The Government is offering up to $25,000 for world-class business ideas that will entice more tourists to visit the Adelaide International Bird Sanctuary, a significant shorebird site on the East Asian-Australasian Flyway.

The Future Tourism Challenge invites ideas including experiences or infrastructure at the bird sanctuary, located north of Adelaide.

The challenge aims to unlock the visitor potential of the sanctuary by drumming up engaging tourism ideas that showcase the site as Nature Like Nowhere Else.

Australian businesses and entrepreneurs can enter the challenge by visiting the YourSAy website. Entries close 15 January.


The Adelaide International Bird Sanctuary was created to conserve and promote Adelaide’s northern coastline, which is a globally significant site for several thousand migratory and resident shorebirds.

The Bird Sanctuary has been listed on the global network – East Asian-Australasian Flyway - of important sites for shorebirds and is now partner to 22 countries in a collective effort to protect shorebirds while creating world-class visitor, nature and research experiences.

The Future Tourism Challenge winners will be announced in early 2018 and will share in the $25,000 prize pool, which includes a tailored business mentoring package.

The Future Tourism Challenge is being delivered in partnership with the Northern Economic Plan, an initiative of the Government of South Australia, City of Salisbury, City of Playford, City of Port Adelaide Enfield and Adelaide Plains Council.

Quotes attributable to Conservation and Environment Minister Ian Hunter

The Future Tourism Challenge is an exciting opportunity for Australian-wide start-ups and established businesses as well as entrepreneurs to get involved in innovative tourism development in the north of Adelaide.

We are calling for ideas to help build exciting new experiences and infrastructure such as bird hides, information centres and tours to attract visitors and further enhance our efforts to protect these amazing shorebirds. 

The Challenge aims to create new jobs, income pathways and tourism within the Adelaide International Bird Sanctuary that will help drive industry growth within the surrounding areas with flow-on effects for the whole state.